Abandoning Your Trademark Rights, and What You Can Do to Avoid It

Suzanna M. M. Morales

On January 17, 2017, Feld Entertainment, the parent company of Ringling Bros. and Barnum & Bailey, announced that it is closing down the circus. According to a press release, the last performance of the Ringling Bros. circus will be May 7, 2017. Feld will continue to offer other shows such as Disney on Ice and Marvel Universe LIVE!.

Since its inception in 1871 under a different name, the Ringling Bros. and Barnum & Bailey Circus built up a valuable brand. Generations of circus goers (this author included) cherish childhood memories of lion tamers, tightrope walkers, and other death-defying feats, all orchestrated by a ringmaster in a top-hat and tails. Read More